Top 5 Fashion Games on Unified Platform in the UK, Q4 2024

In the fourth quarter of 2024, fashion games on a unified platform in the United Kingdom showcased varied performance metrics across downloads, revenue, and active users. Here's a closer look at the top five applications.

Eye Color Mix from Crazy Labs saw a notable rise in weekly downloads, peaking at around 32K in late December. Active users mirrored this upward trend, reaching over 116K by the end of the quarter.

Project Makeover, published by Magic Tavern, Inc., maintained a strong weekly revenue, starting the quarter at approximately $138K and experiencing fluctuations, closing at around $124K. Downloads varied, with a high of 20.8K in late December, while active users showed a recovery from a mid-quarter dip, ending at about 199K.

Hair Tattoo: Barber Shop Game by AI Games FZ had its downloads peak at 19.2K in late October, with active users reaching 146K by December’s end.

Skincare Time: Makeover ASMR from DO VAN HUY saw impressive growth in downloads, hitting approximately 54K in late December. Active users followed a similar pattern, closing at 68.7K. Revenue was modest, with a slight increase to $77 by the end of the quarter.

Lastly, Paper Doll Diary: Dress Up DIY by Getsmart LLC experienced a steady increase in active users, reaching 157K at the quarter's end. Downloads showed an upward trend, peaking at 13.6K in late December, while revenue remained minimal.

These insights highlight the diverse performance of fashion games in the UK market. For more detailed analytics, explore Sensor Tower's extensive data offerings.